To Conquer Consumer Distrust, Turn to Branded Content

Advertising isn’t dead yet, but it’s largely underwhelming, underserving, and interrupting the audiences brands care about most. In fact, 9 out of 10 people skip preroll ads, 23 percent of radio listeners immediately change the station when a commercial plays and 26 percent of U.S. desktop users block ads.
For better or worse,

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