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Your Earned Media Measurement Strategy Checklist

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.
First, Who

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CisionScoops at FabFitFun and The Oklahoman, Promotions at Bloomberg News, and More Media Moves

Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep your media lists up to date and on point. All CisionScoops reflect original reporting from the Media Research team; if you have a scoop, send

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What Really Captures People's Attention is THE Billion Dollar Question in Marketing [Video]

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The UK Government is investing an extra £21 million in Tech City UK

Theresa May

  • The government is investing an extra £21 million into Tech City UK over four years.
  • It’s also increasing the Tier 1 (Exceptional Talent) visa cap to 2,000, up from 1,000.
  • The prime minister will host a roundtable at Downing Street on Wednesday for people in tech.

The UK Government announced on Tuesday that it’s investing an extra £21 million into technology organisation Tech City UK and doubling the number of visas available for a scheme often used by people working in technology.

Tech City UK is a semi-public organisation that works to help growing technology companies in the UK. The announcement from Number 10 said that the new money would go towards the expansion of its “Tech Nation” scheme intended to encourage tech outside of East London’s technology cluster.

So that means that Tech City UK will rebrand to Tech Nation and will aim to launch similar projects to its local Tech North initiative across the country.

A spokesperson for the prime minister told Business Insider that the extra £21 million in funding will be invested over four years. That’s on top of Tech City UK’s current government budget of around £2 million per year.

Tech City UK said in a statement that it will use the extra money to fund more tech clusters in the UK. Here are the current tech clusters it identified as being part of Tech Nation:

  • North East: Newcastle
  • Midlands: Birmingham
  • Scotland: Edinburgh and Glasgow
  • Northern Ireland: Belfast
  • Wales: Cardiff
  • Greater London: London

More clusters will be announced in the Budget on November 22, Tech City UK said.

Number 10 also announced that it would double the maximum amount of Tier 1 (Exceptional Talent) visas available from 1,000 to 2,000. However, the number of visas earmarked for people in tech isn’t necessarily doubling. A Home Office spokesperson told Business Insider that the additional visas wouldn’t be allocated to any specific sector but instead would be “allocated according to need.”

Prime Minister Theresa May released this statement about the news:

“Our digital tech sector is one of the UK’s fastest-growing industries, and is supporting talent, boosting productivity, and creating hundreds of thousands of good, high-skilled jobs up and down the country. It is absolutely right that this dynamic sector, which makes such an immense contribution to our economic life and to our society, has the full backing of Government.

Helping our world-class entrepreneurs and innovators to succeed is how we lay the foundations for our prosperity and build an economy fit for the future. Technology is at the heart of our modern Industrial Strategy, and we will continue to invest in the best new innovations and ideas, in the brightest and best talent, and in revolutionary digital infrastructure. And as we prepare to leave the European Union, I am clear that Britain will remain open for business. That means Government doing all it can to secure a strong future for our thriving tech sector and ensure people in all corners of our nation share in the benefits of its success.”

The prime minister will hold a roundtable discussion at Downing Street on Wednesday with several prominent technology entrepreneurs and figures. Here’s the list of people attending:

  • Eileen Burbidge, chair of Tech City UK
  • Sherry Coutu CBE, chair of Founders4Schools and the Scaleup Institute
  • Herman Narula, cofounder of Improbable
  • Brent Hoberman, cofounder and chairman of Founders Forum
  • Ali Parsa, CEO and founder of Babylon
  • Dr Sue Black OBE of Techmums
  • Nick Sturge, CEO of Engine Shed
  • Conrad Simpson, director of Cyphra
  • Aldo Monteforte, CEO of The Floow
  • Tabitha Goldstaub, CEO of CognitionX
  • Matt Moulding, CEO of The Hut Group
  • Tamara Rajah, cofounder of Live Better With
  • Tom Walkinshaw, founder and CEO of Alba Orbital

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Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools

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CisionScoops at Motherboard – VICE & Curbed NY, Additions at Vanity Fair, NYT, Wonklblog & CNBC, Promotions at AP & Bloomberg Pursuits, and More Media Updates

Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep your media lists up to date and on point. All CisionScoops reflect original reporting from the Media Research team; if you have a scoop, send

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#CisionChat: Content Marketing on Social Media

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was

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14 of the Stupidest Cover Letter Mistakes to Avoid

Most job seekers’ cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based on your qualifications.

And then there are the other kinds of cover letters. The ones chock full of TMI, or that generally just miss the mark.

I got to thinking about this while shuffling through cover letters (I’ve read through a lot of cover letters in my various HR jobs over the years), and decided to compile a list of the most bizarre blunders I’ve come across. I hope you find them helpful — or at the very least, entertaining.Use these marketing resume templates to create a killer resume. 

 

14 Common Cover Letter Mistakes to Avoid

1) “It was a dark and stormy night.”

Not a great way to start a cover letter. Although I appreciate a story with added suspense, it’s best to be straightforward when describing your experience.

2) Don’t profess the love you still have for your ex-wife.

Aside from being overly personal, it has no connection to the role for which you’re applying. Keep cover letters professional and on-point.

3) “Proficient in Instagram.”

I’ve seen this listed under Skills more than once. Being able to navigate a mobile photo app isn’t a professional skill. The right filter is a matter of opinion and you can let those skills shine on the weekends.

4) “OMG!” “LOL!”

Cover letters are not text messages. Also, try to avoid emoticons if possible 😉

5) Cover Letter and Resume. Page 1 of 6.

The dreaded length disclosure. Anything longer than two pages is too long. One page should suffice for entry level and a few years of experience. If you have 5+ years of experience, two pages can be appropriate. The less verbose, the better. You’ll have the chance to elaborate during your interview.

6) “I know how to penetrate an organization. Have me in. You will not be disappointed.”

The ability to reach decision makers is appealing, but choose your wording wisely. You don’t want to make your recruiter uncomfortable with such aggressive language.

7) “I know the name of that thing you’re too lazy to Google.”

Try not to insult your future coworkers. (For the record, I’m pretty savvy on Bing, too.)

It’s also dangerous to lean on business babble to make yourself sound smart. It can come across as talking down, not to mention it makes a cover letter painful to get through.

8) “This job is beneath me, but I’ll give it a whirl.”

A somewhat unconventional approach. This tactic misses the mark on humility, and also implies you will get bored rather quickly in the job for which you’re applying. Employers are looking for people who will do more than attempt to contribute.

9) “I’ll spare you the gruesome face-crying details in my cover letter.”

Please do. Cover letters are not a forum for heart-wrenching stories. This is a bit too emotional for most recruiters’ taste.

10) “I’m not the sharpest tool in the shed.”

Don’t confess your shortcomings and weaknesses. Emphasize your strengths instead of trying to prematurely ward off objections.

11) “I want free beer and books.”

This is one of HubSpot’s perks — free beer and books. I recommend not to make office perks the focal point for your interest in a company or role. We all love free stuff, but that’s not the only reason you should want a job.

It’s the same case for something like, “I am fluent in remote working.” Don’t emphasize how good you are at not coming to work. To us, it translates to, “Would rather not come in.” And while you don’t have to be in the office to get work done, but it shouldn’t be used as a selling point.

12) “I am a phenomenal office party dancer.”

I’m also a phenomenal dancer, but we don’t know each other yet. Try to hold back until you’ve determined what interviewer/interviewee demeanor is appropriate.

13) “I am the Chief Rainmaking Officer of my own organization.”

While it’s always great to be creative and set yourself apart from the competition, inflated job titles are a turn-off. This was also from an entry level candidate, which raises even more red flags for recruiters.

14) Don’t use “Ahoy, there” as your introduction.

You have my attention, but unless you’re applying for a role as a sailor or a pirate, this isn’t the way to go.

And lastly, a bonus tip: If you manage to avoid these cover letter blunders and have a scheduled phone interview, don’t answer the phone with: “Sorry, it’s so early.” Especially if it’s 10 AM.

Whether you’re a recruiter or a hiring manager, you’ve probably come across some bizarre cover letter blunders in your time. Share the weirdest with us on Twitter, won’t you?

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LinkedIn's CEO surprised an employee with a selfie at her desk while she was away on vacation (MSFT)

linkedin CEO jeff weiner

  • LinkedIn employee Mariah Walton realized she was missing CEO Jeff Weiner’s visit to the social network’s Dublin offices, so she left him a note.
  • Weiner saw her note and took a selfie at her desk, apologizing for missing her. Walton shared the photo in a post that has since gone viral on LinkedIn.

When Dublin-based LinkedIn employee Mariah Walton realized that her vacation to Venice would mean missing a visit from LinkedIn CEO Jeff Weiner, she took action.  

Since Walton wouldn’t be there personally, she decided to leave a photo and note for Weiner, laying out her role and bemoaning that she’d miss her chance for a selfie. Walton is an analytics manager with LinkedIn, having moved to Dublin after working from the Microsoft subsidiary’s Silicon Valley headquarters for two and a half years. 

“It doesn’t hurt to ‘subtly’ remind them what you do and how it helps the big picture,” writes Walton in a now-viral LinkedIn postWell, Weiner clearly appreciated the effort, because Walton came back to find that Weiner had indeed taken a selfie with her selfie, at her desk. 

Walton posted the picture to LinkedIn, where it attracted almost 30,000 Likes and about 500 comments at the time of writing. Weiner himself chimed in, thanking Walton for her contributions. 

Mariah, sorry I missed you this trip to Dublin. Keep up the great work on the international dashboard. Has been a game changer for the product team,” wrote Weiner. His post has almost 4,000 Likes on its own.

In the comments to her post, Walton explains that she didn’t have any meetings scheduled with Weiner during his visit to the Dublin office, and he wasn’t specifically there to meet her team  — she just didn’t want to miss her chance to make an impression on the CEO. And it looks like it worked, judging by the reaction.

It’s that kind of attention to detail, perhaps, that helped earn Weiner the #35 slot on Glassdoor’s 2017 list of the highest-rated CEOs in the world, ahead of contemporaries like Uber CEO Dara Khosrowshahi (#39), Twitter/Square CEO Jack Dorsey (#38), and Apple CEO Tim Cook (#53).

However, Weiner is a little behind Microsoft CEO Satya Nadella (#29), who masterminded the $26.2 billion purchase of LinkedIn in 2016, and who has his own reputation for being a pretty good boss.

Also of note is Walton’s travel advice for Weiner during her trip to Venice, as shared in her note: “Just avoid the fake Mexican food.”

SEE ALSO: Microsoft Word and LinkedIn will now help you write a killer resume

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