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Instagram on track to top Snapchat's new user sign ups (SNAP, FB)

us snap recode instagram ig snapchat new user enrollment accounts

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Snapchat has signed up more US users for its app than its rival Instagram has since the beginning of the year, though its leadership on this front may end soon, according to Jumpshot data cited by Recode.

Jumpshot analyzed engagement with new-user confirmation e-mails for both platforms and found Snapchat garnered 52% of US signups between the two last months. That’s down from 75% a year earlier. Globally, Instagram is already in the lead.

  • Instagram received 62% of new user signups globally in August 2017, while Snapchat received 38%. Instagram’s global lead over Snapchat reflects the company’s concerted efforts to appeal to users abroad. Additionally, its parent Facebook’s large global user base of over 2 billion monthly users likely also played a role in Instagram’s leadership. On the other hand, Snap has largely shied away from growing its user base in less developed markets where data connections may not be as strong. Fifty-six percent of Snapchat’s daily users in Q2 2017 came from outside of the US, while just 24% came from its Rest of World region, and the remaining 20% came from Europe.
  • Snapchat’s signup advantage looks poised to disappear soon. Though Snapchat held leadership over Instagram in US signups in August, its slowing user growth is evident in the downward trend in the proportion of US signups. Snapchat’s percentage of new-user sign ups started decelerating meaningfully in September 2016, which is likely because Instagram Stories first launched the prior month. Snapchat added just 15 million users daily users from Q4 2016 to Q2 2017, while Instagram Stories added 100 million daily users this year alone. Snapchat could accelerate user growth by increasingly building out unique features not found on Instagram, such as Snap Map and Crowd Surf.

Snapchat can still raise engagement among existing users to pitch itself to advertisers. Though slowing user growth may remain an issue for Snapchat, because of Instagram’s mimicking, Snapchat can still create new ways for users to interact and build out its Discover section to keep users in-app for longer periods of time. These efforts have worked for the company recently, for example, content submitted to Our Story has increased 30% since the launch of Snap Map. This allows Snapchat to pitch advertisers a more engaged user base and potentially drive ad spend to the platform. 

Social networks are here to stay, and they’re constantly evolving. Globally, more than 2.8 billion people — or 37% of the world’s population — use social media, but the way those users interact with each other, and the platforms they adopt, vary widely.

Kevin Gallagher, research analyst for BI Intelligence, Business Insider’s premium research service, has put together a report on social media demographics that highlights the key audience demographics for six major social platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Pinterest. It also:

  • Breaks down the reach of social platform audiences in terms of age, income, education, and gender. 
  • Examines how time spent and monthly users across major age brackets have changed in the past three years. 
  • Explores the preferences of US teens and young millennials, and how they’re changing. 
  • Identifies the most important demographic changes that advertisers should monitor as social platforms continue to grow. 

To get the full report, subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. » Learn More Now

You can also purchase and download the full report from our research store.

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All the changes Apple made to the App Store in iOS 11 (AAPL)

iPhone 8 plus

When Apple’s iOS 11 arrived Tuesday, the App Store got a major overhaul. 

iOS 11, the latest version of the iPhone maker’s mobile operating system, is full of plenty of new features and long-anticipated upgrades. But the App Store changed even more — it got a complete redesign.

Apple Music users may notice something familiar about the new App Store. The new interface bears a striking resemblance to the Apple Music app, complete with a bold typeface and an emphasis on images.

Beyond the design, though, Apple made subtle changes to improve the experience of buying and downloading apps and games. 

Here are all the changes to the App Store in iOS 11:

SEE ALSO: The updates to Apple Maps in iOS 11 make me actually want to use it again

The Today tab shows you what’s new each day.

Apple wants the Today tab to serve as a “daily destination” in the App Store. The tab houses things like curated collections, how-to guides, and world premieres, and will be managed by App Store editors.  

App pages got a redesign.

Apple overhauled the app pages in iOS 11, too. The pages will now make it easier to see ratings and reviews, check out in-app purchases, and watch video previews. 

Search is improved.

Apple made improvements to the App Store’s search capabilities in iOS 11. Search results will now show you tips and tricks, lists, developers, and more. 


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Airlines could cash in on a $30 billion opportunity that would make pilots obsolete

airline pilot

With autonomous driving on the way, the natural progression is to consider the possibilities of autonomous or pilotless air travel.

It’s certainly not beyond the realm of possibility. After all, most modern commercial aircraft possess some sort of semi-autonomous flight capabilities. However, regardless of how advanced these planes are, they all require at least two pilots to be at the controls.

(Some smaller general aviation aircraft require only one pilot.)

But what if one day the airline industry could operate without pilots? It would certainly change the complexion of the industry.

After all, costs such as salaries, pensions, training, and the threat of pilot shortages could be done away with.

According to an analyst note published by UBS in August, pilotless flight could save the airline industry as much as $30 billion.

Of that $30 billion, $26 billion of the savings come from no longer having to pay pilots. Another $3 billion from cheaper insurance and lower training costs. Finally, there’s $1 billion saved from optimized operations from new pilotless technology.

Pilotless flight wouldn’t come to fruition overnight. Instead, it’s expected to take place in phases. Over the past 30 years, technology has rendered the navigator and the flight engineer obsolete, taking the number of flight crew down from four to just two. With further development, the workload in the cockpit will be further reduced to a point where only one pilot is required before autonomous technology renders the human pilot completely unnecessary.

However, UBS doesn’t expect full pilotless flight to be implemented before 2030. 

There are still some major challenges, the most difficult of which is convincing people to take a plane without a pilot. 

The results of a recent study conducted by UBS showed that 54% of the 8,000 people surveyed by the firm said they are unlikely to take a pilotless flight. According to UBS, the four groups least likely to board a pilotless plane are students and unemployed, nervous flyers or those concerned with aviation safety, those who book travel over the phone, and females.

Among those most likely to fly on a pilotless plane are people between the age of 18-34, people from the US, business travelers, and people who book their travel on location or through email.

SEE ALSO: We ate lunch at United Airlines’ secret invitation-only restaurant and it takes airport food to a whole new level

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Millennials might not be the nightmare employees everyone was worried about

office meeting coworkers

Much of the millennial generation is now safely ensconced in the office.

And, surprisingly, they’re not half bad.

A new study released by boutique research firm 747 Insights in partnership with consumer intelligence platform Collaborata found that “Playing against type, millennials are actually an employer’s dream.”

“For so long, people talked about the millennials as having helicopter parents, and them being unprepared, and their parents doing everything for them,” Michael Wood, principal at 747 Insights, told Business Insider. “They were entitled and they weren’t hard workers. I think they surprised a lot of people because they’re turning out to not be that at all.”

In the study, called “Generation Nation,” researchers surveyed over 4,000 Americans from their late teens to their early 70s to find out how they feel about everything from work to friendships to brands, and analyzed their responses. Millennials were defined as people born 1981-1997, meaning they’re currently ages 20-36.

“Millennials truly care about their work,” wrote the researchers. “And they care about it beyond being a means to a paycheck.”

This caring might have something to do with millennials’ hope for the future and their unwavering support for an employer they can believe in: “They’re very hopeful, and they have a positive outlook on their generation and what they’re going to contribute to the greater good,” Wood said. The Harvard Business Review recommended that to attract, keep, and engage millennials, a company must “have a deeply compelling vision” of how its work contributes to society.

Millennials are willing to work hard for an employer who supports them, and they tend to blur the lines between life and work, found the 747 Insight report — they’re more willing than members of other generations to catch up on work during their personal time.

Respondents from this age group were also the most likely to agree with the statements “If I work hard, I can do anything,” and “I believe in working hard and playing hard” — the latter is probably less surprising. And, while you can probably take this stat with a grain of self-aware salt, 57% of millennial survey respondents consider themselves to be hard workers.

Previous research came to different conclusions. For instance, Psychology professor Jean Twenge pointed to the Monitoring the Future project, which surveyed high school seniors starting in 1976 and found that millennial respondents were less willing to work hard, less willing to work overtime, and more interested in quitting work completely if they had enough money than previous generations were at the same age.

But now, millennials are a little older. And while there are certainly exceptions to the rule, it looks like millennial employees aren’t quite as bad as everyone thought they would be.

SEE ALSO: Millennials are turning out better than anyone expected — and it may be thanks to their parents

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NOW WATCH: A leadership expert says too many 20-somethings make the same mistake when they take a new job

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Apple is still selling the iPhone 6s for a lower price, and it's a steal (AAPL)

Apple recently announced its shiny new iPhone 8, iPhone 8 Plus, and iPhone X on Tuesday, and they bring new features and faster performance than any previous iPhone. 

However, I’m here to tell you that you that Apple is still selling the iPhone 6s and iPhone 6s Plus for $450 and $550 repectively, and they’re an absolute steal if you’re not a heavy smartphone user. Better yet, you can get the 32GB iPhone 6s and iPhone 6s Plus refurbished by Apple itself from Apple’s Refurbished Mac Store.

iphone 6s plus

I can understand if the word “refurbished” puts you off, but my experience with refurbished Apple products from Apple’s Refurbished Mac Store has been overwhelmingly positive. I bought two refurbished 2016 MacBook Pro laptops, saving a total of $900 in the process, and I couldn’t be happier with them. They look, feel, and work like new. 

From Apple’s refurbished store, you can get the 16GB iPhone 6s for $370, the 64GB model for $430, and the 128 GB model for $470. There doesn’t appear to be any refurbished 32GB iPhone 6s’ available at the moment, but even if you get the refurbished 64GB model, you’d be paying $20 less than a brand new 32GB model. It’s not much savings, but it’s something, and you don’t have to worry about storage. 

Refurbished iPhone 6s Plus models go for $450 for the 16GB model, $509 for the 64GB model, and $550 for the 128GB model.

iphone 6s plus back

I am a somewhat heavy smartphone user and I can safely say I’m still perfectly happy with my iPhone 6s Plus. I use my iPhone 6s Plus to stream radio and music, play YouTube videos, control my smart home, browse the web, email, message, take photos and videos, and call people on occasion. It feels just as snappy as the day I took it out of its box. 

Apple improved the screen on the latest iPhones, but my iPhone 6s Plus’ screen is just fine for my needs. Touch ID on the iPhone 6s is also still fast. The only thing I wish I had is the new fast-charging feature that Apple introduced to the new iPhone 8, iPhone 8 Plus, and iPhone X. With that said, I’d still have to buy extra accessories to use fast charging on the new iPhones, a move by Apple that I’m not fond of. 

I understand the cameras on the iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, and iPhone X are better, but the camera on the iPhone 6s Plus, which is only two years old, is still excellent. Here’s a photo I took of the Na Pali Coast in Kauai, one of the Hawaiian islands, with my iPhone 6s Plus:

iphone 6s plus photo nepali coast hawaii

I rarely play games on my iPhone 6s Plus, and that’s when the iPhone 6s could begin to show its age. If you play graphics-heavy games on your smartphone, you may want to look at the iPhone 7 or iPhone 7 Plus, or even the latest iPhone 8, iPhone 8 Plus, or iPhone X.

Buying any older device comes with the risk that it won’t last as long as buying the newer model. The iPhone 6s’ performance will surely slow down to the point where you’ll want to buy a new iPhone sooner than you would if you bought the new iPhones, or even the iPhone 7. That’s a risk you’ll have to determine yourself whether or not you want to take it, and it’s why I’d suggest buying the iPhone 6s, refurbished or not, if you’re a relatively light smartphone user. 

Plus, the iPhone 6s still has one feature that’s missing on the iPhone 7 and new iPhones: The headphone jack. 

For me, a somewhat heavy smartphone user, I feel like I’m still getting my money’s worth with the iPhone 6s Plus I bought almost two years ago. But I do expect it to slow down over the next year or so to the point where I’ll want to upgrade to whatever Apple has in store for us in 2018.

SEE ALSO: The iPhone 8 Plus will be Apple’s heaviest iPhone ever

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NOW WATCH: Hands-on with the new $999 Apple iPhone X

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The iPhone with the longest battery life isn't the $999 iPhone X (AAPL)

iphone x

If you want the iPhone with the longest battery life, you don’t necessarily want the iPhone X, Apple’s highest-end iPhone.

Although the $999 iPhone X is clearly Apple’s flagship, it doesn’t sport flagship battery life. 

Instead, look to the less expensive iPhone 8 Plus for Apple’s longest-lasting battery. This is largely because Apple can fit a bigger battery into the Plus-sized dimensions of the phone. 

Here are Apple’s battery stats for the iPhone X:

iPhone X battery

And here’s what Apple says you can expect from the iPhone 8 Plus: 

iPhone 8 Plus

As you can see, the iPhone 8 Plus manages an extra hour of internet use and video playback, according to Apple’s testing. And it retails starting at $799, $200 less than the iPhone X.

That’s not to say the iPhone X has bad battery life. There haven’t been any independent tests yet, and Apple says it lasts significantly longer than the iPhone 7 while being roughly the same size. And if you’re fine covering up Apple’s new design, you will be able to get a battery case for it — although maybe not from Apple, which has not announced an iPhone X battery case and didn’t respond to questions about it. 

So if you’re looking for the longest battery life possible, don’t simply go out and buy Apple’s most expensive and most advanced iPhone. Look to the iPhone 8 Plus, or even the iPhone 7 Plus, which has similar battery life and is a good deal at $669.

iPhone 8 / iPhone 8 Plus

SEE ALSO: The iPhone 8 and 8 Plus are now available to preorder

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Bitcoin fell below $3,000 but is fighting back

Digital currency Bitcoin continues to fall against the dollar on Friday, briefly dipping below $3,000 per coin.

The cryptocurrency briefly fell below the symbolically significant level around lunchtime in London, dropping below $3,000 per coin for the first time in over a month. A crackdown on trading in China is the cause of the fall, with Reuters reporting that exchanges have been ordered to stop signing up new users and announce a trading halt.

At 1.17 p.m. BST (8.17 a.m. ET), Bitcoin is down 1.8% against the dollar to $3,190.06. It represents a solid fight back for the currency — Bitcoin was down as much as 7.8% against the dollar less than an hour earlier. Still, the cryptocurrency has shed over $1,000 in value over the last 7 days.bitcoinBitcoin began sliding on Thursday after Chinese media reported that the country’s regulators were moving closer to shutting down exchanges. Business Insider first reported that China was looking at a crackdown on all cryptocurrencies after the People’s Bank of China banned “initial coin offerings” at the start of the month.

Things got worse after BTCChina, one of the biggest local exchanges, said it would stop trade at the end of the month. Bloomberg is now reporting that exchanges will be banned by the end of the month. Bitcoin declined 16% against the dollar across the day’s trade.

Regulators around the world have been cracking down on the cryptocurrency space since the start of the month. Chinese, South Korean, Hong Kong, and British regulators have all moved to either ban or reign in activity in the so-called “initial coin offering” space — where startups issue new digital coins to fund projects — and this has dented sector sentiment. The combined value of the crypto space, which includes over 800 digitial currencies, has declined by over $50 billion in the last week, according to

The Financial Times reports that Bitcoin is now on its longest losing streak in a year and it is at a one-month low against the dollar.

Elsewhere in the crypto space, Ethereum, the second largest cryptocurrency by market value, is down 0.21% against the dollar in early trade. Bitcoin Cash, which was spun off from Bitcoin at the start of last month, is down 1.4% against the dollar.

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NOW WATCH: TECH ANALYST: There’s one business driving Apple’s growth, and it’s not the iPhone

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Bitcoin is tumbling after Chinese regulators say an exchange ban is certain

Bitcoin continued to tumble Thursday after reports in Chinese media showed the country’s regulators were moving closer to shutting down exchanges.

Reports from Bloomberg and the Wall Street Journal on Monday first indicated that China planned to ban trading of bitcoin and other virtual currencies on its exchanges.

According to Bloomberg’s Lulu Yilun Chen, China Business News reported that the city of Shanghai has verbally halted bitcoin exchanges. The website Crypto Coins News further cited a local newsletter that said banning bitcoin exchanges was “certain.”

Bitcoin was down by about 6.6% to $3634.82 per dollar at 8:13 a.m. ET. It fell earlier this week after JPMorgan CEO Jamie Dimon said it was a fraud. Screen Shot 2017 09 14 at 8.18.20 AM

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NOW WATCH: GARY SHILLING: If you don’t like your job, you’re ‘wasting precious time’

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'Jamie Dimon doesn't have the strongest track record when it comes to looking over the hill': Bitcoin community reacts to JPMorgan CEO's comments

jamie dimon

Bitcoin enthusiasts have reacted with anger and derision at JPMorgan CEO Jamie Dimon’s claim that the cryptocurrency is a “fraud.”

Dimon told a conference on Tuesday that bitcoin and the recent popularity of cryptocurrencies more generally are “worse than tulip bulbs” — referring to a notorious market mania in the 17th century that is now synonymous with bubbles.

He also said he would fire any JPMorgan trader he saw trading bitcoin, calling them “stupid,” and “dangerous.”

Bitcoin’s price dipped after Dimon made the comments, but proponents of the digital currency have since come out swinging, playing down the significance of the comments and casting doubts on Dimon’s track record.

“Jamie Dimon doesn’t have the strongest track record when it comes to looking over the hill and generally you can’t teach old dog new tricks,” Charles Hayter, the CEO and cofounder of CryptoCompare told Business Insider.

“Naturally, his comments have generated ire from the crypto community as they have jumped to the defence of their project and beliefs.”

Many in the cryptocurrency community have tried to undermine the authority of Dimon’s comments by highlighting the fact that his bank recieved a government bailout during the financial crisis. The implication appears to be that Dimon was unable to avoid crisis then so does not have the authority to make predictions about the bitcoin market.

 Hayter highlighted a comment from one CryptoCompare user, ZoidbergPhD, on its forum accusing Dimon of “hypocrisy.” 

Mati Greenspan, an analyst at eToro, a trading company that offers a crypto tracking fund, said in an email on Wednesday morning: “This attack on Bitcoin from Dimon is somewhat strange given the level that JPMorgan has embraced and invested in blockchain technology.

“Not only are they heavily involved in the Hyperledger project, they have also started to develop their own Ethereum like blockchain called Quorum.”

However, Hayter added: “To be fair Dimon is right to highlight some of the fallibilities of Bitcoin in its nascent state.”

Despite anger among many bitcoin enthusiasts, Dimon’s comments have been felt in the price of the crypto currency. Bitcoin is down over 7% against the dollar at just after 12 p.m. BST (7 a.m. ET), as the chart below shows:


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NOW WATCH: TECH ANALYST: There’s one business driving Apple’s growth, and it’s not the iPhone

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Salesforce aims to help immigrant students with donations to San Francisco, Oakland schools (CRM)

Salesforce CEO Marc Benioff

Like many of his peers, Salesforce CEO Marc Benioff has been an outspoken critic of President Donald Trump’s various proposals to restrict immigration and the number of refugees accepted into the US.

On Tuesday, Benioff is putting his company’s money where his mouth is., Salesforce’s nonprofit offshoot, is giving $12.2 million to the San Francisco and Oakland unified school districts, part of which will be used to support students from immigrant and refugee families. 

The support for what Salesforce calls “newcomers” will particularly benefit Oakland Unified, where one in eight students has relocated from another country. In the last four years, the number of immigrant and refugee students in the district more than doubled, from 1,299 to 2,731. In the same time period, the number of refugee students alone in the district increased 530% — from 30 to 189., which sells Salesforce products to other nonprofits and issues grants with the proceeds, is giving Oakland Unified a total of $5.2 million, part of which will go toward funding computer-science and math programs. Another party will fund social workers and academic aid to immigrants and refugees.

This is the fifth year has given a grant to San Francisco Unified, and the second year it’s given one to Oakland Unified. But it’s the first year the organization has donated money with the express aim of helping immigrants and refugees.’s relationship with the school districts is being led by Ebony Frelix, the organization’s senior vice president of philanthropy and engagement. Born and raised in San Francisco, Frelix was a student in San Francisco Unified as a child. 

Now she and her team are working with the two Bay Area school districts to grow their junior-high level programs in computer science and math, focusing particularly on increasing the number of girls and underrepresented youth in those programs.

“We want to give back to the communities where our employees live and work. When we looked across the city and thought what can we do to make a lasting impact, this was one of the key areas identified,” Frelix told Business Insider. 

Salesforce VP Ebony FrelixOver the last four years, San Francisco Unified has seen a major shift in the demographic makeup of its computer classes. The number of girls in these programs has increased from nearly 200 students to more than 3,800. And the number of students from underrepresented groups has increased from 100 to over 3,800, as well.

In Oakland Unified, which has been working with for just a year, about a thousand students have taken computer science classes for the first time, Salesforce said.  

Claire Shorall, manager of computer science at Oakland Unified, described teaching a class in 2014 when there were only 200 students taking computer science district-wide. Today, there are close to 120 classes at the high school and junior-high levels, and the schools treat computer science classes as a part of their core curriculum, said Shorall, whose role is funded through a grant from Intel. 

That change — treating computer science as a core subject — has been key in getting girls and underrepresented minorities into the program, she said. To further encourage diversity, one of junior high schools even offers two all-girls computer classes — one of which is aimed at newcomer students. Oakland’s efforts to diversify and expand attendance of computer-science classes has been given a boost with the funding from Salesforce and Intel, she said. 

“I’m super-excited that we are incredibly stable, and we are moving into a phase where it’s not just looking at getting classes into schools but looking at the quality of the program,” Shorall said. 

While computer literacy is a particular objective of’s effort, its approach to immigrant students is focused on much more than just computer training. With immigrants, the organization’s donations are meant to help address the bigger issues that such students may need to tackle before they’re able to succeed academically.

“You have to reach the whole child,” Frelix said. “What one newcomer needs isn’t exactly what another child needs.”’s donations come as many local governments face concerns that they will lose federal funding if they don’t cooperate with increasingly severe immigration regulations. In late August, both the state of California and the city of San Francisco sued the US Department of Justice over threats to their funding related to immigration. 

Like Benioff, other technology CEOs have become increasingly vocal under the Trump administration about resisting federal policies they disagree with. Many spoke out last week, for example, following the administration’s decision to end the Deferred Action on Childhood Arrivals program, the Obama-era initiative that protected from deportation some undocumented immigrants who arrived here as children. 

SEE ALSO: Salesforce beats second-quarter expectations — but its stock is still fluctuating

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NOW WATCH: 6 details you might have missed on season 7 episode 6 of ‘Game of Thrones’

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