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THE MOBILE PAYMENTS REPORT: Key strategies that wallet providers can implement to break from disappointing growth

mobile payments lumiscapeThis is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.

In the US, the in-store mobile wallet space is becoming increasingly crowded. Most customers have an option provided by their smartphone vendor, like Apple, Android, or Samsung Pay. But those are often supplemented by a myriad of options from other players, ranging from tech firms like PayPal, to banks and card issuers, to major retailers and restaurants.

With that proliferation of options, one would expect to see a surge in adoption. But that’s not the case — though BI Intelligence projects that US in-store mobile payments volume will quintuple in the next five years, usage is consistently lagging below expectations, with estimates for 2019 falling far below what we expected just two years ago. 

As such, despite promising factors driving gains, including the normalization of NFC technology and improved incentive programs to encourage adoption and engagement, it’s important for wallet providers and groups trying to break into the space to address the problems still holding mobile wallets back. These issues include customer satisfaction with current payment methods, limited repeat purchasing, and consumer confusion stemming from fragmentation. But several wallets, like Apple Pay, Starbucks’ app, and Samsung Pay, are outperforming their peers, and by delving into why, firms can begin to develop best practices and see better results.

A new report from BI Intelligence addresses how in-store mobile payments volume will grow through 2021, why that’s below past expectations, and what successful cases can teach other players in the space. It also issues actionable recommendations that various providers can take to improve their performance and better compete.

Here are some of the key takeaways:

  • US in-store mobile payments will advance steadily at a 40% compound annual growth rate (CAGR) to hit $128 billion in 2021. That’s suppressed by major headwinds, though — this is the second year running that BI Intelligence has halved its projected growth rate.
  • To power ahead, US wallets should look at pockets of success. Banks, merchants, and tech providers could each benefit from implementing strategies that have worked for early leaders, including eliminating fragmentation, improving the purchase journey, and building repeat purchasing.
  • Building multiple layers of value is key to getting ahead. Adding value to the user experience and making wallets as simple and frictionless as possible are critical to encouraging adoption and keeping consumers engaged. 

In full, the report:

  • Sizes the US in-store mobile payments market and examines growth drivers.
  • Analyzes headwinds that have suppressed adoption.
  • Identifies three strategic changes providers can make to improve their results.
  • Evaluates pockets of success in the market.
  • Provides actionable insights that providers can implement to improve results.

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND more than 250 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> Learn More Now
  2. Purchase and download the report from our research store. >> Purchase & Download Now

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Netflix says it's 'still exploring' the possibility of launching on the Nintendo Switch (NFLX, NTDOY)

Reggie Fils Aime Nintendo Switch

Not all hope is lost for Nintendo’s fans eager to watch their favourite Netflix show on their brand new Switch.

In a statement sent to Polygon, representatives of the streaming giant said that they are “still exploring the opportunity with Nintendo, but don’t have definitive plans to share at this time.”

The website reached out to the firm in response to a tweet sent out by Netflix’s customer support official account, in which they answered a fan account’s question about Netflix coming to the Switch.

“There are currently no plans,” said the tweet, which has now been deleted.

Netflix CS Nintendo

There are no official dates — nor any concrete, public plan — about a potential launch of Netflix, but it at least looks like things are moving behind the scenes.

Back last November, Nintendo and Hulu reached a deal to launch the platform in the US, and the Japanese firm is also said to be in talks with “a range of other companies,” like Amazon and Netflix itself, to thicken the Switch’s portfolio of streaming platforms.

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NOW WATCH: The best phones of 2017 that you can buy right now

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Sweden could be the first economy to introduce its own cryptocurrency, called the e-krona

Sweden fans

  • Sweden’s central bank, the Riksbank, could become the first to introduce its own cryptocurrency.
  • Cash usage in the Scandinavian nation is dropping rapidly, making Sweden a prime candidate for an “official” cryptocurrency.
  • The introduction of the e-krona could come within a couple of years, although “2018 may be a little too soon,” according to HSBC’s James Pomeroy.

Sweden’s central bank, the Riksbank, is spearheading international cooperation on the development of officially sanctioned cryptocurrencies and could be the first to launch its own, according to a note from analysts at HSBC.

HSBC economist James Pomeroy sent a note to clients this week titled “Sweden’s big year: Can the economy overcome some challenges?”

Broadly, the note takes a look at the state of Sweden’s economy — which HSBC calls “one of the world’s most interesting” — before drilling down to the possible introduction of a so-called “e-krona,” something that might occur within the next couple of years, although “2018 may be a little too soon.”

Sweden’s economy has one of the lowest cash usage rates of anywhere in the world, with cash use often actively discouraged by shops and other businesses. There are even anecdotal tales of beggars and buskers having card terminals to take payments on the street.

The chart below shows just how rapidly cash use in Sweden is dwindling:Sweden cash use

As such, it makes sense that the Riksbank is at the forefront of discussions of what a central bank issued cryptocurrency could look like.

As HSBC economist James Pomeroy notes, the Riksbank has “issued a number of research articles on the topic, with the suggestion being that as cash usage continues to dwindle, the central bank may need to find another way to provide their populations with access to payments that are not via an intermediary such as a retail bank.”

“The so-called e-Krona will have to be able to be used for small purchases, as a claim on the Riksbank and be accessible by companies, individuals and financial institutions at all times.”

Interestingly, the Riksbank has been at the forefront of advances in money throughout history, with HSBC flagging a speech by the bank’s governor, Stefan Ingves, in December, when Ingves pointed out that: “It was in Stockholm that the first modern banknote was created more than 350 years ago, and that it is here, in Sweden, that cash is currently taking its last breaths. Perhaps the Riksbank will be writing history again.”

The Riksbank has presented two possible ways that the e-krona could work, one based on value and another on a register-based system.

The first option, HSBC says “would be more like cash is at present, with value stored on an app or a card rather than in a central database.”

Alternatively, under the register-based system, e-krona would be stored in accounts that themselves would be held on a central database.

“This is more complex, but may make the framework easier to expand and develop over time, and would likely require the use of blockchain technology,” Pomeroy writes. The Riksbank has also said that it would consider using a mixture of the two approaches.

“A Central Bank Cryptocurrency (CBCC) would use blockchain technology, whereas a non-blockchain solution would make the e-Krona a ‘deposited currency account’,” Pomeroy adds.

The chart below shows where the two options would fit into the global monetary system as it is right now:While it might become the first central bank to introduce a cryptocurrency, the Riksbank is by no means the only one thinking about it.Money flower cryptocurrencies

For instance, over the Christmas period, the Bank of England made numerous headlines after it was suggested that it could be planning to introduce a cryptocurrency this year.

There is no official word that the BoE has such plans, but a spokesperson told the Daily Telegraph that a crypto research unit within the bank set up in 2015 could report its findings at some point in 2018. That does not mean, however, that the bank is anywhere near formally introducing such a currency.

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NOW WATCH: We talked to Nobel Prize-winning economist Paul Krugman about tax reform, Trump, and bitcoin

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10 things in tech you need to know today (GOOG, AAPL, FB)

Logan Paul

Good morning! Here is the tech news you need to know this Thursday.

1. US officials are quizzing Apple over its decision to slow down iPhones with older batteries and why it wasn’t more transparent with consumers. Apple is expected to provide an answer by January 23.

2. Sophisticated hackers who gain control over WhatsApp’s servers could listen in to any group conversation on the messaging app, researchers have found. The flaw undermines WhatsApp’s claims of end-to-end encryption, they said.

3. South Korea said it plans to ban cryptocurrency trading, as it carried out raids on local servers for allegedly not paying tax. The announcement triggered a crypto selloff.

4. 100 tech leaders including Facebook CEO Mark Zuckerberg and Apple chief Tim Cook signed a letter insisting that US policymakers pass a law that protects Dreamers, undocumented migrants who came to the US as children. They warned that they would lose “valuable talent” if the government scrapped an existing programme to protect Dreamers.

5. YouTube has put its movie starring disgraced vlogger Logan Paul on hold, after public outcry over his video featuring a dead body. The film had been due to debut on YouTube Red, the video platform’s subscription service.

6. Apple’s delayed release of the iPhone X gave its biggest rival Samsung a major boost in the UK. According to new Kantar Worldpanel statistics, Samsung took advantage of the two month delay to boost its market share in the UK through sales of its Galaxy S8 flagship.

7. Carphone Warehouse was fined £400,000 after the hack of 3 million customers last year. The original hack compromised thousands of customer credit cards.

8. Amazon has opened up its virtual Dash buttons to third parties, who can implement the re-ordering buttons on smart devices with screens. The virtual buttons let you re-order goods, just like the physical versions.

9. Samsung has said it will unveil its next flagship phone, the Galaxy S9, at Mobile World Congress in February. It’s likely there will be updates to Bixby, Samsung’s virtual assistant.

10. Facebook is testing a new section of its app called “Today In”, which promotes local news and events. Facebook is using machine learning to surface content in six test cities in the US.

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NOW WATCH: Here are the best iPhone apps of 2017

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An invisible banking reform that 'could fundamentally change how we manage our money' is days away

A sign for Money Changed is seen on the border between Lifford in Ireland and Strabane, Northern Ireland, August 16, 2017.

  • ‘Open Banking’ begins in the UK on January 13.
  • The legislation required banks to open up data on customers to third parties and let them execute transactions on customers’ behalf — if customers agree.
  • The change is meant to encourage bank account switching but its long-term potential could shakeup the way banking is done in the UK.

LONDON — An invisible, but important, change is coming to British banking from Saturday: Open Banking. 

Regulators in Europe and the UK are ordering banks and credit card companies to share customer data with other companies if their customers agree. The companies will also be able to carry out payments on a customers’ behalf.

The changes are meant to encourage switching and comparison in UK banking but it also has the potential to fundamentally disrupt how banks operate and make it easier for rivals to compete.

Open Banking “could fundamentally change how we manage our money,” according to the project’s chief UK architect.

Here’s everything you need to know about Open Banking.

What is Open Banking?

At the moment, many startups wanting to access your banking data — transaction history, direct debits etc. — ask for your banking password and username, and then login on your behalf. Then they use relatively unsophisticated “screen scraping” techniques to harvest data. Some do plug directly into the banks but these are direct deals negotiated between startups and banks.

Open Banking forces lenders to offer a digital “fire hose” of data that any third party can use to get standardised access — provided the startup is registered with the UK Financial Conduct Authority (FCA) and the customer agrees to share their data. They won’t have to negotiate deals with banks, just plug into their digital systems and go.

Bud George Dunning CTO Ed Maslaveckas CEO“Companies have access to building blocks that they didn’t have access to before, which is the ability to pull data or do transactions on behalf of customers wherever that customer is,” said Ed Maslaveckas, CEO of fintech startup Bud.

Bud is working with HSBC to build an app based on open banking that will scan customer accounts to make sure they’re on the best phone and energy tariffs — just one potential application of the technology.

Maslaveckas told BI: “No longer does the banking experience have to be siloed in one specific app or website, it can start to feel like your money is actually able to serve you wherever you might be.”

Who’s behind it?

There are two main strands to Open Banking: a piece of EU legislation — the second payment services directive (PSD2); and the “Open Banking” project specifically spearheaded by the UK’s Competition and Market Authority (CMA).

Both have forced the UK’s “Big Nine” banks —Barclays, Lloyds, Santander, RBS, HSBC, Danske, Bank of Ireland, Nationwide, and Allied Irish Bank — to open up customer data to third parties.

Credit card companies and other payment service providers, such as prepaid cards, will also have to share data eventually under PSD2 rules, although the timescale here is longer.

What is it trying to achieve?

The aim of Opening Banking is to give customers greater control over their data and to encourage account switching.

A combination of four photographs shows (top L-R) a worker silhouetted against an illuminated sign in a branch of HSBC; Two people walking out of the headquarters of the Royal Bank of Scotland; (bottom L-R) a Lloyds bank branch near St Paul's Cathedral and a customer using a Barclays ATM, in central London July 23, 2010. Regulators have been looking at how banks would withstand another recession in an exercise similar to one in the United States last year which helped restore bank sector confidence. Some 91 lenders from 20 countries have faced the so-called stress tests. In Britain HSBC, Royal Bank of Scotland, Lloyds and Barclays, are being examined.

An investigation by the UK Competition and Markets Authority in 2015 found just 3% of customers switched their banks in the last year, meaning many were left with accounts that were not right for them.

By opening up account data for analysis, people will hopefully be able to more easily compare and contrast bank accounts. Banks must provide a live feed of all the different products they are offering, which will help the comparison.

Imran Gulamhuseinwala OBE, a partner at accountant EY, has been running the Open Banking Implementation Entity (OBIE), which is charged with spearheading the project in the UK.

He said in a statement before Christmas: “This is the culmination of a huge amount of collaborative work done by the UK’s largest banks and building societies, the OBIE, and companies from across the technology and financial services sectors. It’s an extraordinary achievement which, in time, could fundamentally change how we manage our money.”

How does it work?

The OBIE has been working with banks since 2016 to design APIs. These are a little like standardized digital doorways that will act as the gateway to the data stored by the banks.

Because the APIs are standardized, companies that want to access banking data will only have to build one API interface for all the banks, rather than build technology for each lender.

The banks will continue to safehouse all customer account data. PSD2 requires new security standards and banks have 18 months to develop these systems.

What does it mean for consumers?

We’re likely to see much more sophisticated comparison apps and financial analysis services, as startups take advantage of the detailed product data that banks publish. One banking executive BI spoke to suggested we could soon see the financial equivalent of Strava, the popular fitness app that tracks and shares exercise data.

Samantha Seaton, MoneyhubBeyond this, Samantha Seaton, the CEO of financial dashboard Moneyhub, told Business Insider she is excited for the potential to build totally new financial “apps” that weren’t possible before.

“When we did the Lloyds Bank hackathon recently we were able to get into your bank account and set up default limits so that as a consumer if your current account gets below say £300, you can move money from a savings account to top it up to X,” Seaton said.

“Then when you have enough money, it moves back into your savings account. That’s so that you never, ever go overdrawn. There’s loads of stuff like that.”

Maslaveckas said: “The uses of open banking are so numerate. You walk into a shop, you scan a barcode on an item, you press buy and you walk out. That’s a new Sainsbury’s experience, a new Tesco experience.

“That’s the kind of stuff that, while it won’t start happening on January 13, over the next 3 to 5 years these things will start happening.”

But Peter Myatt, the CEO of subscription management startup Bean, said: “In terms of new products and services that will come to market, I don’t see that many new exciting products out there.

“Companies like ours have already been saying what interesting stuff can we do with this data? There’s not a huge number of new and exciting models that don’t exist now that can exist with the read-only model.”

Products like Bean may become slicker but they won’t fundamentally change, he believes.

What does it mean for banks?

Open Banking is both a threat and an opportunity for traditional lenders. The threat comes from the fact that they will no longer be able to control their interaction with their customers — an HSBC mortgage could theoretically be sold on Google, for example. The fear is that they will be reduced to mean “dumb pipes” — providing banking infrastructure but with profit margins eroded to razor-thin levels as banking becomes commodified.

MoneyhubThe opportunity is the same as that offered to all other businesses looking at open banking: a huge wave of new data from rival banks could be used to build smarter, better products.

“I definitely think it allows challengers, whether challenger banks or challenger brands, to push forward,” Maslaveckas told BI. “Equally, it allows banks to innovate and do things they couldn’t before because they can create new products and services that sit outside of their ecosystem, so it’s not a tech risk.”

“A year ago, there were active blocking attempts [from banks] because they thought they could stop it,” Myatt said. “About six months ago that changed because they realised they couldn’t. They’ve now tried to actively embrace it.”

Engineering Open Banking on such a tight timescale — the government kicked off the OBIE in 2016 — has been hugely challenging for banks dealing with a raft of other issues. Still, one executive at a High Street lender who spoke to BI on background said it is a “challenging but hugely opportunistic time,” with executives hopeful that open banking could help spur innovation internally.

What does it mean for startups?

Open Banking has the potential to improve startups’ services by offering a reliable, rich stream of customer data.

Christoph Riech, cofounder and CEO of online small business lender iwoca, said: “Innovative finance providers, like iwoca, will be able to use Open Banking data, which only the banks can currently access, to eliminate endless form filling and make fairer credit decisions – helping small businesses and unlocking faster economic growth.”

Peter Myatt, BeanBut Bean’s Myatt says it’s not all upside for startups.

“Open Banking raises the bar and makes it harder to get access to it [data],” he said. “Now we have to get authorised by the FCA, we need to get a certain type of insurance, which is not cheap.”

Myatt adds: “It’s exactly the right thing to do — we should have to be authorised by the FCA, we should have insurance that means the customer is fully compensated. I’m 100% behind those parts of open banking.

“We are moving from essentially a wild west to [a system of] proper, authorised companies who are having conversations with banks and customers to produce good products.”

Another downside is that customers will have to consent to share their data every three months — meaning companies will effectively have to re-win their business four times a year.

When does it start?

PSD2 comes into force in the UK on January 13, making the UK the first country in the world to implement the idea of “open banking.” However, five of the nine banks involved have said they won’t meet the deadline and have been granted an extension.

Bud is in conversation with many of the big High Street banks and Maslaveckas argues: “Some of the delays actually show the seriousness of this.

I really believe in three years time, when we look back, it will have changed the landscape significantly

“A bank could throw out a bunch of APIs that are non-functioning or not effective. The banks we deal with are very much taking hold of the opportunity.”

Maslaveckas believes Open Banking will really start to take effect in two to three years time, with more ambitious projects coming in five years.

Bean’s Myatt said that many of the banks that are set to launch some version of Open Banking on January 13 still have kinks to iron out.

“From what I understand from those companies [working with the APIs], it’s just not working,” he said. “If you try and authenticate your connection and your documentation isn’t good enough, it just physically doesn’t work.

“Realistically we should be entering another six months to a year of private testing before it goes fully public. That’s realistically where we’re at.”

Moneyhub’s Seaton said: “It’s not going to go viral but I’m sure there’s a lot of people who would like it to. It is significant. I really believe in three years time, when we look back, it will have changed the landscape significantly.”

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Ethereum price jumps again as it approaches a new all-time high

  • Digital currency ethereum gains more than 7% to trade above $1,200 for a second consecutive day.
  • It passed $1,000 over the weekend.
  • Ethereum’s market capitalisation is now around $119 billion.

LONDON — The price of cryptocurrency ethereum is closing in on a fresh all-time high during European morning trade on Tuesday as its recent rally shows no signs of stopping. 

Ethereum, the second biggest cryptocurrency after bitcoin, crossed $1,000 per coin for the first time on Friday, and continued to gain over the weekend, surpassing $1,200 on Monday morning, before hitting a fresh record high of $1,261.41 at around 5.00 a.m. GMT.

The cryptocurrency then dipped a little as Monday’s trade continued, but has climbed once again on Tuesday, hitting a daily high of $1,217, a gain of roughly 7.5%, at around 8.20 a.m. GMT (3.20 a.m. ET), as the chart below shows:

Screen Shot 2018 01 09 at 08.23.09

Ethereum’s recent rally first started after a fourth-quarter report on the performance of the currency — which is a decentralized network for people to run contracts on — showed that transaction volumes on its network doubled, according to a blog post, “surpassing 10 transactions per second for days at a time.”

Ethereum’s recent rally means the cryptocurrency now has a market capitalisation of more than $119 billion, according to data provider That equates to around 15% of the entire cryptocurrency market.

Ethereum’s fortunes have diverged slightly from bitcoin’s in early trading this week, with bitcoin dropping more than 8% on Monday. It has since staged a small comeback, but is up just over 1% for the day, as of 8.20 a.m. GMT:

Screen Shot 2018 01 09 at 08.26.32

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NOW WATCH: The 5 issues to consider before trading bitcoin futures

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Ethereum hits new record high as price surge continues

LONDON — Ethereum’s recent surge is continuing on Monday, with the cryptocurrency close to its all-time high.

Ethereum, the second biggest cryptocurrency after bitcoin, crossed $1,000 per coin for the first time on Friday. Gains continued over the weekend and ethereum cleared $1,200 per coin in the early hours of Monday morning. It hit an all-time high of $1,261.41 at 4.40 a.m. UTC/GMT (11.40 p.m. ET).

The digital currency, which was worth just $10 at the start of 2017, has since given up some of its gains but is still trading higher on the day.

Ethereum is up 6.8% against the dollar to $1,191.96 at the time of writing (7.55 a.m. GMT/2.55 a.m. ET):ethereum

The immediate spur for the recent rally was a fourth quarter report on the performance of ethereum, which is a decentralized network for people to run contracts on. Transactions volume on its network doubled, according to a blog post, “surpassing 10 transactions per second for days at a time.”

Ethereum’s recent rally means the cryptocurrency now has a market capitalisation of $118 billion, according to data provider That equates to 15% of the entire cryptocurrency market.

Elsewhere in the cryptocurrency markets, bitcoin is down 1.8% against the dollar to $15,875.17 at the time of writing and litecoin is down 2.4% to $264.19.

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NOW WATCH: We talked to Nobel Prize-winning economist Paul Krugman about tax reform, Trump, and bitcoin

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Vlogging megastars like PewDiePie, DanTDM, and Zoella have hit peak YouTube (GOOG)

zoella and book

  • YouTube personalities like PewDiePie and Zoella are seeing a massive slowdown in subscriber growth and views, according to social stats analysed by Business Insider.
  • YouTube stars have seen years of growth as vlogging has exploded, but it looks as though the golden days are over and the most business-savvy creators will need to diversify.
  • Popular creators like H3H3Productions have blamed YouTube’s algorithms for an apparent slowdown in subscribers or viewers.
  • There’s no official explanation, but YouTube has had to tweak its algorithms a lot in 2017 to tackle inappropriate content.

The internet is a fickle mistress.

Popular YouTube stars like PewDiePie and Zoella are seeing a huge slowdown in their online subscriber growth, signalling that even the top earners will need to look beyond video to maintain their popularity and income.

Business Insider analysed statistics from SocialBlade, a website that tracks channel statistics for YouTube and other social networks, and found a trend of slowing subscriber growth and channel views.

Famous YouTubers experienced years of massive growth, but it’s slowing down


Let’s look at PewDiePie, one of the most successful and established YouTubers, whose real name is Felix Kjellberg.

As PewDiePie, Kjellberg built a base of fans who enjoyed watching him play games, though he quickly branched out into goofball comedy and, increasingly, philosophical musings about the news, his fame, and YouTube as a platform.

This graph shows that Kjellberg’s total number of subscribers has been increasing over time, which isn’t much of a surprise — he’s one of the highest-earning YouTube stars of 2017, according to Forbes, and has almost 60 million subscribers.

PewDiePie subscribers

But the picture isn’t so positive when we look at the number of subscribers a month.

Since January, the number of people subscribing to Kjellberg’s channel each month has slowed.

PewDiePie subscribers

There’s a finite number of YouTube watchers in the world who will be interested in PewDiePie — and after seven years in operation, Kjellberg’s channel may have hit peak subscriber growth. In other words, anyone who wants to watch his videos regularly has most likely already subscribed.

This is fine if Kjellberg can maintain or increase his monthly views. That would mean that even though he’s hit peak subscribers, his audience is still loyal and engaged.

But his monthly views are slowing, too.

The graph below shows that through 2015, Kjellberg’s channel regularly hit at least 300 million views. Fast forward to October, and the picture is one of decline.

PewDiePie views

The picture is similar for other big-name YouTubers.

Zoella is seeing slowing growth across her 2 main channels

Zoe Sugg, known as Zoella, is probably the most famous female YouTuber in the UK.

She has noticeably branched out into books, events, beauty products, and a (poorly received) advent calendar. That’s a lot of product diversification.

And if you look at Sugg’s YouTube stats, it’s easy to see why she’s trying to build a brand empire.

The first chart shows how, like Kjellberg’s, Sugg’s total monthly views have been falling, meaning fewer people bother to watch a new video when she uploads one — even as her subscriber count increases.

Zoella views and subscribers

Sugg’s channel for superfans, MoreZoella, is seeing the same pattern.

MoreZoella YouTube stats

Even the super popular ‘Minecraft’ vlogger DanTDM isn’t immune to the slowdown


Daniel Middleton, or DanTDM, is a British YouTuber who vlogs about gaming, particularly “Minecraft.” He’s hugely popular among the game’s fans, and DanTDM is one of the most popular British YouTube channels.

He also topped Forbes’ list of the highest-paid YouTube stars in the world, with an estimated income of $16.5 million (£12.3 million).

But his stats over 2017 should probably prompt him to look beyond YouTube. He’s doing that already with shows around the world where his fans can pay extra to meet him.

Like Suggs and Kjellberg, Middleton saw a slowdown in subscribers and monthly views through 2017 compared with 2016 and 2015.

DanTDM stats

There are some notable exceptions to the trend

Philip DeFranco, YouTube

Philip DeFranco — the fast-talking host of “The Philip DeFranco Show,” an opinionated and popular daily news show on YouTube — was featured in YouTube’s Rewind 2017, an annual recap of the year’s viral videos and vloggers.

DeFranco has a network of channels, and Business Insider looked at his main one.

DeFranco is also seeing slowing subscriber growth, but his monthly views have been increasing. In other words, people don’t necessarily want to subscribe, but DeFranco still captures lots of viewers.

Philip DeFranco stats

Husband-and-wife team H3H3Productions also bucked the trend

Ethan and Hila Klein are a couple who produce videos under the name H3H3Productions. They’re known for YouTube “reaction videos” satirising other YouTubers, but also for general commentary on internet culture and comedy sketches.

Like just about everyone else, they had something of a slowdown in subscribers in the latter half of 2017. But they largely had a good year.

They also managed to boost their monthly views through 2017, meaning their later videos are most likely landing better with their audience.

H3H3Productions YouTube stats

High-profile YouTubers have complained about site glitches affecting their stats

It isn’t clear why this is happening, but it is a lesson for creators who have carved out a living producing videos for YouTube.

In November 2016, Ethan Klein said in a video that the site was mysteriously unsubscribing some people, including Kjellberg. At the time, he speculated that subscription glitches were due to the site’s changing algorithms. Other YouTubers weighed in, saying their views had been “really bad.”

After several scandals about inappropriate content on the platform, YouTube is having to be a lot more careful about what it promotes through its algorithms.

In November, BuzzFeed uncovered an autocomplete bug in which users were prompted with the search term “How to have s*x with your kids” if they typed “How to have” in the search box. And advertisers including Mars boycotted YouTube after The Times found paedophilic comments underneath videos with children.

It’s possible that this, plus a wider crackdown by Google, YouTube’s parent company, on fake traffic from bots, may be affecting viewing figures. Regardless, it looks as if it’s likely to be a tough 2018 for YouTube’s creators.

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NOW WATCH: We talked to Sophia — the first-ever robot citizen that once said it would ‘destroy humans’

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10 things in tech you need to know today (AAPL, INTC, FB)

Nintendo Switch

Good morning! Here’s the technology news you need to know this Friday.

1. iPhones, iPads, and Macs are all affected by the big Google-discovered processor flaw, but Apple’s already issued a first set of fixes. Apple said the fixes don’t affect the performance of its devices.

2. Ousted Uber CEO Travis Kalanick is reportedly planning to sell $1.4 billion (£1 billion) of shares in Uber. SoftBank recently negotiated a deal to buy up Uber shares from investors and employees at a 30% discount, in a deal valuing the startup at $48 billion (£35 billion).

3. Apple Music boss Jimmy Iovine is reportedly leaving the company in August. His departure will reportedly coincide with the full vesting of his Apple shares.

4. Intel now says it has a fix for the Spectre bug that Google found to be unfixable. “By the end of next week, Intel expects to have issued updates for more than 90 percent of processor products introduced within the past five years,” Intel said in a press release on Thursday.

5. Spotify said it now has 70 million subscribers. The company was valued at as much as $19 billion (£14 billion) last year, and is targeting a direct listing in the first half of 2018.

6. Mark Zuckerberg’s personal challenge for 2018 is to fix all the bad things happening on Facebook. “We currently make too many errors enforcing our policies and preventing misuse of our tools,” Zuckerberg said.

7. The FCC chairman received death threats before canceling his CES appearance. Ajit Pai abruptly withdrew from the conference on Wednesday.

8. The Nintendo Switch has become the fastest-selling video game console in US history. The console has sold nearly 5 million units in the US alone since launching in March.

9. Elon Musk pitched Trump on SpaceX’s mission to colonize other planets. The meeting happened at Trump Tower in New York.

10. Malicious Android software imitates Uber’s layout to trick you into giving up your login details. Security firm Symantec described the Uber mimicry as a “novel monetisation technique.”

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10 things in tech you need to know today (INTC, TSLA, GOOG, SNAP, TWTR, AAPL)

Elon Musk

Good morning! Here’s the technology news you need to know this Thursday.

1. Intel was aware of its chip vulnerability when its CEO sold off $24 million (£17 million) in company stock. The vulnerability affects processors from Intel, AMD, and ARM and could allow malicious actors to steal passwords and other secret data.

2. Peter Thiel is reportedly in touch with the Mercer family about launching a conservative cable network. Thiel had been working on the project with Fox News founder Roger Ailes before Ailes died in May.

3. Tesla slashed in half its Model 3 production target for the first quarter. CEO Elon Musk originally said it could build 20,000 Model 3 vehicles per month by December 2017, but it fell far short of that target.

4. Google wants to sell the Zagat restaurant guides it bought for $151 million (£111 million). A small team at the company maintains, which features articles about restaurants in major cities.

5. China is reportedly building a $2 billion (£1.4 billion) artificial intelligence park as it looks to become a world leader in the field. The park will reportedly be able to accommodate 400 companies and they are expected to generate 50 billion yuan (£5.6 billion) each year.

6. Vox employees are going on a “Slack Strike” to push for a union. Organisers told staff to mute their notifications on work chat service Slack for an hour today.

7. Food delivery service Deliveroo is reportedly planning to launch in India. It’s looking to hire a new team and a country head in India.

8. Alcohol brand Diageo pulled ads from Snapchat because it can’t be 100% sure children weren’t seeing them. Diageo produces drinks such as Gordon’s Gin and Smirnoff.

9. Protesters projected a sign on Twitter’s headquarters after Trump’s latest tweets about nuclear war. The projection read “@jack is #complicit.”

10. Apple “re-programmed” the roof on one of its stores because it had an ice problem. The new Chicago store’s roof was a magnet for icicles and falling snow.

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