Category Archives: law

CisionScoops at WSJ & Marketplace, NYT Launches Climate Newsletter, And More Media Updates

Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep your media lists up to date and on point. All CisionScoops reflect original reporting from the Media Research team; if you have a scoop, send

For full article

Five Easy SEO Tricks to Improve Your Next Press Release

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is

For full article

CisionScoops at POLITICO & Health, Promotions at ABC News & WaPo, Plus More Media Updates

Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep your media lists up to date and on point. All CisionScoops reflect original reporting from the Media Research team; if you have a scoop, send

For full article

[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

SEO for content is all about discovery.
It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.
Google has made a lot of changes, especially in the last year. Getting your content

For full article

CisionScoops at FabFitFun and The Oklahoman, Promotions at Bloomberg News, and More Media Moves

Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep your media lists up to date and on point. All CisionScoops reflect original reporting from the Media Research team; if you have a scoop, send

For full article

Your Earned Media Measurement Strategy Checklist

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.
First, Who

For full article

CisionScoops at Motherboard – VICE & Curbed NY, Additions at Vanity Fair, NYT, Wonklblog & CNBC, Promotions at AP & Bloomberg Pursuits, and More Media Updates

Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep your media lists up to date and on point. All CisionScoops reflect original reporting from the Media Research team; if you have a scoop, send

For full article

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools

For full article

#CisionChat: Content Marketing on Social Media

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was

For full article

Top 10 POPSUGAR Staff on Twitter

If you are looking to follow new pop culture, fashion, beauty and entertainment journalists on Twitter, then we have the perfect list for you. This week we are looking at the top POPSUGAR staffers on Twitter — contributors excluded —  because let’s be honest, there’s never

For full article