It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn’t you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company — and many of us marketers don’t know how to tailor our presentations to their preferences.
To make matters worse, a recent study found that office workers typically get just three minutes of consistent attention before their colleagues lose focus due to smartphones or other distractions. In order to grab and retain attention, presenters need to throw out the traditional bulleted-list delivery playbook and focus on telling a story their audience can connect with.
We’ve teamed up with the folks at Prezi to bring you the foundational free guide, How to Give a Killer Presentation to Impress Your Boss. It’s got tips on:
- Defining the why behind the what to make your audience sit up and lean in
- How to an ROI proposal to prove the value of your ideas
- Structuring your presentation for maximum efficiency
- How to respond to negative body language and earn back lost attention
Click here to download How to Give a Killer Presentation to Impress Your Boss
Somewhere between stepping into a full-body scanner that measures the elasticity of my veins and watching a cup used for urine samples disappear into the bathroom wall, I realize Forward is not your average doctor’s office. It’s like an Apple Store meets “Westworld.”
Staring down a massive touchscreen monitor in the exam room, I tell Adrian Aoun, founder and CEO of Forward, that I feel like I’m inside HBO’s sci-fi thriller.
“Yeah, but the good, not-creepy version, I hope,” Aoun says.
Forward emerged from stealth mode on January 17 to announce the opening of its first doctor’s office in San Francisco. The company offers a futuristic take on the popular concierge medical practice model, complete with state-of-the-art diagnostics tools, an AI system that listens and takes notes for physicians, and a pricey $149 monthly membership.
I recently toured Forward’s flagship location before opening to see what it was like.
This is what you get when several dozen former employees of Google, Facebook, Uber, and Palantir put their heads together to reinvent the doctor’s office.
About a year ago, Aoun was riding his bike to Google’s offices in Menlo Park, where he worked on artificial intelligence and ran the Special Projects division at Alphabet, when he got a call.
“Don’t freak out, but, I’m having a heart attack. I’m in an ambulance on my way to the hospital. So what do I do?” said his thirty-something relative over the sounds of sirens blaring.
After months of doctor’s appointments, phone calls with billing offices and insurance, and countless hours on Google trying to figure out what all the jargon meant, Aoun grew frustrated by how difficult the healthcare system was to navigate.
“Doctors are kind of awesome. They’re incredibly smart, they’re crazy well-educated. They mean well. … But the problem is, they’re totally set up for failure,” Aoun tells Business Insider.
“It’s kind of not their fault as much as, I would actually argue, it’s my fault. [If I’m] representing the engineering community, we totally dropped the ball,” he says.
His relative’s near-death experience was an eye-opener, Aoun says. He set out to bring more predictability, consistency, and convenience across the healthcare system.
He assembled a team of some of the most brilliant minds in Silicon Valley, including one of his cofounders, Ilya Abyzov, an early Uber employee who helped launch UberX.
Founded in 2016, Forward makes over every touchpoint in healthcare. The company’s engineers built everything from diagnostics tools to a mobile app that patients use to book appointments. The technology creates a better user experience for members and their doctors, according to Aaliya Yaqub, a Forward physician and a Facebook Health Center alum.
Forward’s vision has made an impression on venture capitalists. Its investors include Khosla Ventures, Peter Thiel’s Founders Fund, Eric Schmidt, and Marc Benioff.
Forward’s flagship location, which opened January 17, mimics the look and feel of an Apple Store. When members arrive, they sign in on an iPad at the reception desk.
Bis-thiourea compound helps stereospecifically build β-glycoside sugar linkages
Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn.
The best marketing teams explore new ideas and experiment on a regular basis. But we know how messy planning experiments and keeping track of results can get if you’re not organized. Real, sustainable growth will only come if you build a strong, scalable growth experiment process.
To help you plan and manage your experiments, we’ve created a brand new 2017 Marketing Experiments Calendar you can download and customize yourself. This calendar will teach you how to build out processes for prioritizating, implementating, and measuring the results of your experiments. Use it to:
- Brainstorm experiment ideas, and build a backlog.
- Map out the steps needed for a new experiment.
- Prioritize your ideas using the PIE method.
- Record your results and plan next steps.
Ready to start planning your marketing experiments for the year? Download our 2017 Marketing Experiments Calendar today.
It’s official: People are dreadful at picking passwords.
The world’s most popular password is the depressingly easy-to-guess 123456, according to a massive analysis of 10 million leaked passwords.
Throughout 2016, we saw numerous major data breaches leaking people’s login details online. Some were new — like the hack of adult dating site AdultFriendFinder — while others, like LinkedIn, were years-old, but the data only recently surfaced online.
In both cases, these breaches have provided researchers with an unparalleled look at the security habits of millions of people — and it’s not pretty.
Security firm Keeper trawled through 10 million records that leaked in 2016, and found that a shocking 17% of people used the basic, insecure password 123456. (We heard about the analysis via The Register.)
In second place was the barely better 123456789, followed by the predictable qwerty. Then came 12345678, and in fifth place was the insecure 111111.
“Looking at the list of 2016’s most common passwords, we couldn’t stop shaking our heads,” the researchers wrote in a blog post. “Four of the top 10 passwords on the list — and seven of the top 15 — are six characters or shorter. This is stunning in light of the fact that, as we’ve reported, today’s brute-force cracking software and hardware can unscramble those passwords in seconds. Website operators that permit such flimsy protection are either reckless or lazy.”
What’s more, Keeper says, recommendations about good security practices are just failing to get through to a lot of people.
“The list of most-frequently used passwords has changed little over the past few years,” it writes. “That means that user education has limits. While it’s important for users to be aware of risks, a sizable minority are never going to take the time or effort to protect themselves. IT administrators and website operators must do the job for them.”
Longer passwords can be harder to remember. But that’s not an excuse to just use qwerty. Security experts recommend that people use a different, strong password for each service or website they have an account with, storing them with a password manager app if necessary. That way, if one service you used is breached, your accounts on others aren’t compromised as well.
And you should also activate two-factor authentication whenever possible, so that even if your password is exposed, attackers still can’t get into your account without access to your phone.
On a long enough timescale, everyone gets hacked. But by not using — and re-using — weak passwords, you can limit the damage.
Finally, here’s the full list. If any of your passwords are on here, change them immediately.
Case provides a look into how some companies evade environmental regulations
The company behind the dressing gown HRH Prince George wore when meeting President Obama has secured a £5 million growth funding round.
My 1st Years, a children’s gifts personalisation site that was founded in 2009 by childhood friends Daniel price and Jonny Sitton, said it will use the fresh capital to drive developments in operations, marketing, and international expansion into the US.
The startup’s personalised gifts for babies and children have been bought by celebrities including Dannii Minogue and Elton John, as well as the royals. Beyond dressing gowns, My 1st Years gifts include customised toys, shoes, and bedding.
“We always had a lot of faith in the potential of this company, but we’ve really seen that come to life in the last year or so, and it’s time for us to build on the success we’ve already had. Funding is key to the next step for us,” said Daniel Price, cofounder and joint managing director of My 1st Years,” in a statement.
“With this funding under our belt, we’ll be able to enhance our existing proprietary personalisation technology, as well as invest in the skills we need to do more with our data, create effective marketing campaigns and build on our international shipping by expanding into the US. We’re hugely excited to be working with investors that have a proven track record in retail, and look forward to what 2017 will bring.”
The latest funding round came was led by Beringea, and supported with funds managed by Hargreave Hale. It brings total investment in the company up to £7 million.
“Daniel and Jonny are natural entrepreneurs,” said Maria Wagner, investment director at Beringea, in a statement. “What they have achieved so far is particularly impressive given this is their first job out of university. Not only have they spotted a gap in the market and had the guts to go for it, they have also managed to secure the support of veteran ecommerce professionals, broker relationships with leading retailers in the country and create impressive buzz amongst the press and consumers.
“Their achievements so far give me immense confidence that they can really push on to the next level with support from us. We look forward to joining them on their journey.”
Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Phil has a long list
Reuters has moved Alana Wise to the airlines and travel beat, based out of the New York office. She joined the news service in 2015 as an intern before being named correspondent last April. Wise replaces Jeffrey Dastin, who will move to San Francisco to cover Amazon
Brody Brown was named deputy news director at Us Weekly, up from deputy news editor. He joined the celebrity mag in 2012 as a reporter based in Los Angeles. He was promoted to senior reporter in 2014. Follow Us Weekly on Twitter.